Buyers are the end customer of the marketing chain, and
deal with agents who resell or stage the distribution of produce from packhouses.
Buyers are interested in stock levels and being able to place orders electronically. In
general, if the day to day Quality Assurance requirements are met, buyers do not demand traceability for
produce up front but may demand that the agent can provide complete traceability records
in the event of a recall or audit. Traceability needs of buyers vary widely.
The agent may choose to allow the buyer to see stock levels for a particular product,
and to place orders for the product electronically. These orders go into a 'quarantine
area' for the salesman to approve and convert to a fully fledged order. As always, the
information shared by the agent is carefully controlled via the Harvest
relationships' established between organisations.
The buyer product will allow the buyer to check stock levels, submit orders and monitor
Buyers may choose three methods of interacting with the agent :
- The buyer faxes or mails the reports to the agent.
- The agent uploads the stock information to the central web site, and the buyer logs
in to the web site and may view stock, raise orders and monitor orders online (this
requires e-TraceMaster Buyer Registration).
- Buyer installs Harvest TraceMaster Buyer on their own
PC, and is sent stock and order data directly by the agent or downloads it from the web
site. Buyer may then browse and print the information offline.